Latest News – August 19
Pro Challenge thru Twin Lakes on Tuesday
One more to go . . . that’s the way most Leadville locals are looking at it, as the county braces for another big race scheduled to come through Lake County tomorrow. And this one is likely to draw the biggest crowds yet. However this year, the USA Pro Cycling Challenge will only be passing through the southernmost part of Lake County – Twin Lakes – which will feel the biggest impact.Pro Cyclists blazed thru Twin Lakes during the 2011 USA Pro Cycling Challenge.
The USA PRO CYCLING CHALLENGE will be in Lake County TOMORROW August 20, passing through Twin Lakes from Aspen and heading to Breckenridge via Buena Vista.
The Pro Challenge, also known as America’s Race, is an annual multi-day professional road cycling stage race that first took place in Colorado in 2011. The race is marked especially by the incredible altitudes (over 12,000-feet), spectacular Colorado Rocky Mountain scenery and over one million annual fans onsite.
International Media Exposure
There’s no doubt that the audience and media reach held by USA Pro Cycling Challenge is bigger than any other event seen in Lake County this year. And it’s not because of the number of fans that will be there in person to cheer on the peleton as they descend from the King of the Mountain Stage of what has been named the “Biggest Cycling Event in America.”
Although there will be thousands lined along Highway 82 to cheer on the racers in person.
But it’s the hundreds of thousands (if not millions) of people interacting online via social media platforms, reporting the events in real time, who represent the broad stroke an event like the Pro Challenge can provide for smaller commuities like Twin Lakes. And there may be even more folks who will see the race replayed via more traditional media outlines such as NBC sports who will be telecasting the race. There’s lots of opportunity for Leadville and Lake County to shine bright. And like the past two years, Leadville Today will be interacting through its social media platforms as the race comes through Lake County, assuring a local voice in the Pro Challenge conversation.Cyclist Tom Danielson experiences the madness of Independence Pass fans during the 2011 Stage 3.
No doubt,the race is a marketing and economic development opportunity that Pro Challenge host cities recognize and pay sizeable sponsorship fees in order to be a part of. In fact, Lake County finds itself with a keen geographic advantage – thanks to good ole Independence Pass! After all, the annual King of The Mountain Stage is one that has to come Lake County one way or another!
Last year, Leadville hosted one of the Pro Challenge Sprints in the downtown district which gave birth to a new one-of-a-kind Leadville event: The Spandex Mosey. This year, you’ll have to head to southern Lake County to catch the Pro Challenge action locally.
Pro Challenge – Local Traffic Impact
According to the Lake County Office of Emergency Management, racers will leave Aspen at approximately 10:10 a.m. and will enter Lake County at approximately 11 a.m. and pass through Twin Lakes at approximately 11:41.
Hwy 24 at WB 82 into Twin Lakes will be closed at 7:10 am. Local traffic will be allowed access until approx. 1 hr prior to the start of the ride. There should be no traffic on Hwy 82 when the racers begin riding. No oversize/overweight or hazardous materials vehicles will be allowed on Aug. 20.
The roads will reopen after all racers have passed. For additional information regarding the race please go to www.usaprocyclingchallenge.com