Latest News – December 20
Leadville’s Winter Scenes Sought by Hallmark
Leadville, Get Ready for Your Close Up!
by Brennan Ruegg, Leadville Today Contributor
Leadville was once again utilized for its undying picaresque quality, this time visited by Hallmark Cards who photographed still scenes Wednesday in front of The Healy House Museum and Dexter Cabins, the old schoolhouse on 24-S, and what’s known among local as the old pink church (E. 7th Street). A team from Hallmark Corporate Headquarters in Kansas City, Mo. journeyed into Lake County at the request of location scout, Brooke Johnson of Colorado Film Locations, to gather material for a variety of winter-themed uses on their greeting cards and website for 2016.
Johnson has been a professional motion picture producer, production manager, and location manager in Colorado since 1977, and has always reserved for Leadville a special place in his heart and business. Former Leadville Ski Joring champion, and Coloradan at large, Johnson has been spending summers and winters in Leadville for more than thirty years, making him a regional expert for his trade. Johnson has assembled artistic crews around Leadville and Climax for international companies like Audi, Coors, Dodge, among many others, and helped orchestrate the famous Dodge Ram Superbowl commercial, which aired on national television for several years.
Swooping aerial footage and still photographs of the Upper Arkansas Valley continue to find their way into mass media, showcasing one of the most naturally preserved places to live in the United States, for those lucky enough to call Leadville home. Now that this mountain haven has caught the eye of Hallmark Cards, it can scarcely rise to a higher status of visual glory until it is named eighth wonder of the world!
Brennan Ruegg wishes you Warm and Happy Holidays